Your Office: An Asset

for Your Employer Brand?

After salary, 64%* of young employees say they would go into the office more often if their company modernized its workspace. And 74%* of them consider the workplace environment a key factor when choosing a new job. New generations (58%)* even prefer working at the office, which they find “more welcoming.”
In today’s world, companies need to make a great impression—right from the moment you walk in. But how?

Meet Clément Ducatez, our newest Sowener and a strong believer in new ways of working.

“I was genuinely surprised when I first stepped into Sowen’s offices. Even during the job interview, I experienced a visual moment that allowed me to instantly picture myself in this unique environment.

The first thing that struck me was the large glowing sign that read ‘Sowen Social Club.’ It immediately made me want to be part of that club. Unlike the typical ‘we’re a family’ startup slogans, here you truly feel a club-like spirit. That sense of community creates a healthy boundary with your personal life, while still being incredibly welcoming.

My interview took place in a meeting room called the ‘Jazz Club.’ Incredible! The room, entirely dedicated to jazz, was a stark contrast to the cold, sterile spaces I was used to. The warm atmosphere made me want to genuinely connect, talk about my passions and personality, rather than just listing out my résumé like in a typical interview.

I was lucky enough to arrive during lunchtime. I found the team eating and laughing together in a dedicated space that looked nothing like the typical cafeteria reminiscent of a school canteen. Here, it felt like a true Parisian bistro. I instantly loved the warm, friendly atmosphere.

And then, what a surprise to see trees on the tables! Where was I, exactly? This truly immersive experience instantly sparked my creativity, which is essential in my role as a communications manager.

The work areas are defined by stunning colors. I was used to having a fixed desk piled with all my clutter, but I quickly embraced the flex office concept at Sowen. I change spots often, and neighbors too, which is an absolute joy. It’s allowed me to really get to know everyone, not just the people in the communications and marketing team.

“The interview went well, and a week later, I got the call. I’m now a full-fledged member of the Sowen Social Club, better known as a Sowener!

I truly hope every talent gets to experience something like this, because the atmosphere, which was one of my top criteria when job hunting, plays a crucial role in choosing a company. And I sincerely believe the environment here has everything to do with it…”

*sowen-group – sondage-opinionway